For years, Kraków has stood as Poland’s undisputed tourism capital, drawing millions of visitors eager to experience its rich history, stunning architecture, and vibrant cultural scene. Iconic sites such as the UNESCO-listed Wieliczka Salt Mine and the solemn yet essential Auschwitz-Birkenau Memorial and Museum in Oświęcim have long been must-visit destinations, attracting travelers from around the world.

However, in recent years, an increasing number of visitors have begun to venture beyond the city limits, discovering the diverse and often overlooked treasures of the Małopolska region. From charming medieval towns and breathtaking natural landscapes to spa retreats and adventure-filled mountain trails, these hidden gems have long been cherished by locals but remained off the radar for many international tourists—until now.

Whether it’s the picturesque Dunajec River Gorge, the rolling hills of Beskid Wyspowy, the serene wooden churches of the Carpathians, or the lively cultural festivals in Zakopane, Małopolska offers an abundance of experiences waiting to be explored. As travelers seek more immersive and authentic experiences, the region is finally getting the recognition it deserves as a destination brimming with history, nature, and tradition—complementing Kraków’s timeless allure.

Zakopane and Podhale

Nestled at the foot of the Tatra Mountains, Zakopane is the heart of Poland’s winter capital and highlander (Górale) culture. Famous for its wooden architecture, lively Krupówki Street, and oscypek cheese, it’s a year-round destination offering skiing, hiking, and thermal baths. Beyond Zakopane, the broader Podhale region unveils charming villages like Chochołów and picturesque valleys, where traditional lifestyles and breathtaking mountain scenery blend seamlessly.

Velo Bike Trails

Małopolska is fast becoming a cyclist’s paradise, thanks to its growing network of Velo bike trails that wind through riverside paths, rolling hills, and historic landmarks. Routes like Velo Dunajec, skirting the Pieniny mountains, and Velo Czorsztyn, circling a scenic lake with medieval castles, offer both gentle rides and panoramic views—perfect for those seeking an active way to discover the region’s beauty.

The Trail of the Eagles’ Nests

A journey through history and limestone landscapes, this iconic trail connects a string of medieval castles perched atop rocky cliffs. Stretching from Kraków to Częstochowa, highlights include Ogrodzieniec Castle and Pieskowa Skała, alongside the natural wonders of Ojców National Park. Whether hiking, biking, or simply exploring the ruins, the trail immerses visitors in Poland’s royal past and dramatic scenery.

National Parks

Małopolska boasts some of Poland’s most stunning protected landscapes. From the alpine peaks of Tatra National Park and the rafting adventures in Pieniny National Park, to the limestone valleys of Ojców National Park and the forested tranquility of Gorce National Park, these areas offer diverse hiking trails, wildlife encounters, and a perfect retreat into nature for outdoor enthusiasts.

Picturesque Towns and Villages

Beyond Kraków, Małopolska’s countryside reveals storybook towns and villages steeped in history and tradition. Lanckorona charms with its wooden cottages, Zalipie dazzles with its hand-painted houses, and spa retreats like Szczawnica offer rest amid mountain landscapes. Each place carries a unique atmosphere—offering travelers a slower pace and a glimpse into the region’s rural heart.